CASE STUDY

Nelly.com saves £130K with smart shipping rules

Fashion retailer Nelly.com cut shipping costs by £130K annually without changing the shopper experience. Here's how Ingrid's delivery intelligence made it happen.

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The challenge

Cut shipping costs, protect profit

As Nelly.com scaled, shipping complexity grew with it. Oversized parcels triggered penalty fees. The largest locker sizes from certain carriers were significantly more expensive. Both factors impacted margins on every order. The brand searched for a way to control costs without compromizing the delivery options shoppers expect.

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The solution

Filter rules automatically optimize every shipment

Nelly.com analyzed over 300,000 invoiced shipments across two years to spot where costs were leaking. Using Ingrid's filter rules, they redirected shipments away from the most expensive locker sizes and ensured penalty-prone options only showed when dimensions were within limits. The rules went live in minutes without disruption to delivery times or shopper satisfaction.

THE RESULTS

Measurable impact from day one

By implementing smart filter rules through Ingrid, Nelly.com achieved significant cost savings with zero impact on delivery speed or shopper experience.

£80K

saved annually by restricting cost-inefficient parcel locker dimensions

£50K

saved annually by preventing penalty fees for oversized parcels

£130K

total annual savings from two simple rule changes

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Ingrid products used by Nelly.com across the delivery journey

We used Ingrid Checkout to implement, test, and optimize delivery rules fast. It brought us significant cost savings and a better customer experience. Having an agile system means we can turn data into decisions at any time.

Stefan Svensson, COO
Stefan SvenssonCOO, Nelly.comNelly-logo-black

Ingrid Delivery Intelligence Platform

Delivery intelligence applied across the entire shopping journey

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Checkout

Present the right delivery options at the right price, optimized for conversion and profitability.

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Tracking

Update shoppers with real-time delivery status, on brand, to cut support queries and build trust.

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Transport

Orchestrate carrier selection and shipping rules to route every parcel the smartest way.

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Returns

Turn returns from a cost centre into a retention tool with exchanges, instant refunds, and personalized rules.

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In-store

Connect online and physical channels with click & collect, in-store returns, and unified delivery options.

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Get started

See what Ingrid can do for your delivery strategy

Nelly.com saved £130K annually by rethinking their delivery strategy — not just cutting costs, but making smarter decisions across checkout, tracking and carrier selections. What you can expect:

  • Review your delivery strategy end-to-end
  • Identify where carrier selection and shipping rules can drive savings
  • Get a tailored recommendation for optimizing your delivery strategy

FAQ

Frequently asked questions

Everything you need to know about how Ingrid helps retailers optimize shipping costs and protect profitability.

How did Nelly.com achieve £130K in savings?

Nelly.com analysed over 300,000 invoiced shipments to identify where costs were leaking — specifically oversized parcel locker fees and dimension penalties. Using Ingrid's filter rules, they redirected shipments to more cost-efficient options. The rules went live in minutes with zero impact on delivery times.

What are filter rules and how do they work?

Filter rules let you control which delivery options are shown to shoppers based on criteria like parcel dimensions, weight, or cost thresholds. In Ingrid's platform, you can set and adjust these rules through the UI without any development work — changes go live in minutes.

Will restricting delivery options hurt the shopper experience?

No. Nelly.com's shoppers continued to see a full range of delivery options — just not the cost-inefficient ones. The changes were invisible to shoppers while saving Nelly.com over £130K annually.

How long does it take to implement these changes?

Filter rules can be configured and activated within minutes through Ingrid's user interface. Nelly.com went from data analysis to live rules quickly, with immediate cost impact.

Can I apply similar optimizations to my shipping setup?

Yes. Every retailer's shipping setup is different, but the approach is the same — use shipment data to identify cost inefficiencies, then set rules to route around them. Book a demo and we'll walk through what's possible for your specific carrier mix.

Ingrid delivery experience platform

Ready to find your hidden margin optimizations?

Nelly.com saved £130K with two simple rule changes. Let's explore what Ingrid can do for you.