--- title: Nelly & Ingrid case study | Ingrid Delivery Intelligence Platform description: Nelly.com saved £130K annually by implementing smart shipping rules, optimizing costs without impacting shopper experience. Discover how Ingrid's technology can enhance your delivery strategy. --- [Ingrid](https://www.ingrid.com/)[Back to home page](https://www.ingrid.com/) CASE STUDY # Nelly.com saves £130K with smart shipping rules Fashion retailer Nelly.com cut shipping costs by £130K annually without changing the shopper experience. Here's how Ingrid's delivery intelligence made it happen. [Get in touch](https://resources.ingrid.com/nelly-ingrid-case-study-uk#form) ![nelly-spring-summer-2026-hero](https://resources.ingrid.com/hs-fs/hubfs/Landing%20pages/Nelly.com/nelly-spring-summer-2026-hero.jpeg?width=1200&height=899&name=nelly-spring-summer-2026-hero.jpeg) The challenge ## Cut shipping costs, protect profit As Nelly.com scaled, shipping complexity grew with it. Oversized parcels triggered penalty fees. The largest locker sizes from certain carriers were significantly more expensive. Both factors impacted margins on every order. The brand searched for a way to control costs without compromizing the delivery options shoppers expect. ![nelly-spring-summer-2026](https://resources.ingrid.com/hs-fs/hubfs/Landing%20pages/Nelly.com/nelly-spring-summer-2026.png?width=1200&height=1097&name=nelly-spring-summer-2026.png) The solution ## Filter rules automatically optimize every shipment Nelly.com analyzed over 300,000 invoiced shipments across two years to spot where costs were leaking. Using Ingrid's filter rules, they redirected shipments away from the most expensive locker sizes and ensured penalty-prone options only showed when dimensions were within limits. The rules went live in minutes without disruption to delivery times or shopper satisfaction. THE RESULTS ## Measurable impact from day one By implementing smart filter rules through Ingrid, Nelly.com achieved significant cost savings with zero impact on delivery speed or shopper experience. [Get in touch](https://resources.ingrid.com/nelly-ingrid-case-study-uk#form) £80K saved annually by restricting cost-inefficient parcel locker dimensions £50K saved annually by preventing penalty fees for oversized parcels £130K total annual savings from two simple rule changes 3 Ingrid products used by Nelly.com across the delivery journey > We used Ingrid Checkout to implement, test, and optimize delivery rules fast. It brought us significant cost savings and a better customer experience. Having an agile system means we can turn data into decisions at any time. ![Stefan Svensson, COO](https://resources.ingrid.com/hs-fs/hubfs/1735577695313.jpeg?width=800&height=800&name=1735577695313.jpeg) **Stefan Svensson**COO, Nelly.com![Nelly-logo-black](https://resources.ingrid.com/hs-fs/hubfs/Landing%20pages/Logos/Nelly-logo-black.png?width=250&height=131&name=Nelly-logo-black.png) Ingrid Delivery Intelligence Platform ## Delivery intelligence applied across the entire shopping journey ![activity\_zone](https://resources.ingrid.com/hubfs/Landing%20pages/Dummy%20content/Icons/activity_zone.svg) ### Checkout Present the right delivery options at the right price, optimized for conversion and profitability. ![cycle](https://resources.ingrid.com/hubfs/Landing%20pages/Dummy%20content/Icons/cycle.svg) ### Tracking Update shoppers with real-time delivery status, on brand, to cut support queries and build trust. ![graph\_7](https://resources.ingrid.com/hubfs/Landing%20pages/Dummy%20content/Icons/graph_7.svg) ### Transport Orchestrate carrier selection and shipping rules to route every parcel the smartest way. ![hub](https://resources.ingrid.com/hubfs/Landing%20pages/Dummy%20content/Icons/hub.svg) ### Returns Turn returns from a cost centre into a retention tool with exchanges, instant refunds, and personalized rules. ![line\_axis](https://resources.ingrid.com/hubfs/Landing%20pages/Dummy%20content/Icons/line_axis.svg) ### In-store Connect online and physical channels with click & collect, in-store returns, and unified delivery options. ![7d8839a3b862de4efe68ab9f56f6d37ef7a7506d](https://resources.ingrid.com/hs-fs/hubfs/Landing%20pages/Dummy%20content/Images/7d8839a3b862de4efe68ab9f56f6d37ef7a7506d.png?width=1200&height=1195&name=7d8839a3b862de4efe68ab9f56f6d37ef7a7506d.png) Get started ## See what Ingrid can do for your delivery strategy Nelly.com saved £130K annually by rethinking their delivery strategy — not just cutting costs, but making smarter decisions across checkout, tracking and carrier selections. What you can expect: - Review your delivery strategy end-to-end - Identify where carrier selection and shipping rules can drive savings - Get a tailored recommendation for optimizing your delivery strategy FAQ ## Frequently asked questions Everything you need to know about how Ingrid helps retailers optimize shipping costs and protect profitability. How did Nelly.com achieve £130K in savings? Nelly.com analysed over 300,000 invoiced shipments to identify where costs were leaking — specifically oversized parcel locker fees and dimension penalties. Using Ingrid's filter rules, they redirected shipments to more cost-efficient options. The rules went live in minutes with zero impact on delivery times. What are filter rules and how do they work? Filter rules let you control which delivery options are shown to shoppers based on criteria like parcel dimensions, weight, or cost thresholds. In Ingrid's platform, you can set and adjust these rules through the UI without any development work — changes go live in minutes. Will restricting delivery options hurt the shopper experience? No. Nelly.com's shoppers continued to see a full range of delivery options — just not the cost-inefficient ones. The changes were invisible to shoppers while saving Nelly.com over £130K annually. How long does it take to implement these changes? Filter rules can be configured and activated within minutes through Ingrid's user interface. Nelly.com went from data analysis to live rules quickly, with immediate cost impact. Can I apply similar optimizations to my shipping setup? Yes. Every retailer's shipping setup is different, but the approach is the same — use shipment data to identify cost inefficiencies, then set rules to route around them. Book a demo and we'll walk through what's possible for your specific carrier mix. Ingrid delivery experience platform ## Ready to find your hidden margin optimizations? Nelly.com saved £130K with two simple rule changes. Let's explore what Ingrid can do for you. [Book a demo](https://www.ingrid.com/contact?utm_source=abm-lp&utm_medium=link&utm_campaign=nelly&utm_content=case-study) [Ingrid](https://www.ingrid.com/)