CASE STUDY
Boost Shipping Revenue by 82% just like NA-KD
Learn more about how NA-KD A/B tested free shipping thresholds & carrier options (even eco-friendly ones) to find the conversion sweet spot.

Olivia Friberg
Last Mile Coordinator, NA-KD
“Thanks to the A/B Testing feature we were able to prove that we can raise the free shipping threshold without damaging the overall conversion. Before that, we were making changes without the possibility of proving we had found the right balance between conversion and increase of the shipping revenue.”
Olivia Friberg
Last Mile Coordinator, NA-KD
“Thanks to the A/B Testing feature we were able to prove that we can raise the free shipping threshold without damaging the overall conversion. Before that, we were making changes without the possibility of proving we had found the right balance between conversion and increase of the shipping revenue.”
Challenges
Born in 2015 in Sweden, NA-KD is taking over the fashion world proving that clothing can be affordable and on-trend. Working together closely with brand ambassadors and influencers from all over the world, NA-KD is currently one of Europe's top 20 fastest-growing companies.
Such rapid growth, however, means quite a few challenges — especially when it comes to the delivery experience.
1. Raise the free shipping threshold
Get the tools you need to optimise the delivery experience and increase shipping revenue
2. Run A/B tests
Run scientific experiments to understand your market and get insightful data to improve your store
3. Measure impact on conversion
Find the sweet spot between carrier options and shipping costs to maximise conversion value

Solution
Adding new carrier services and setting the delivery pricing strategy always comes with some uncertainty. To test the delivery offer and make more informed decisions, NA-KD partnered up with Ingrid.
Thanks to Ingrid’s A/B Testing feature, NA-KD was able to soft launch new delivery methods, experiment with the free shipping threshold, and collect valuable data insights.
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Increase shipping revenue by 82% just like NA-KD
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