INGRID × KUSTOM

The smoothest checkout in the market has arrived

Delivery used to be the last thing shoppers thought about. Now it has become the decisive factor in whether shoppers convert. But in most online stores, checkout and delivery still live in separate systems, with separate data, asking the shopper to fill in the gaps.

With Ingrid's delivery intelligence built into your Kustom checkout, shoppers pick delivery and payment in one unified flow. For you, that means real-time personalization, optimized delivery options, and a direct lift in conversion and shipping revenue.

Get started with Ingrid & Kustom

Trusted by 250+ leading retailers

PROVEN RESULTS

Real results from Nordic retailers

Our AI-powered platform helps you create standout delivery experiences across the entire customer journey. By unifying carrier connectivity, checkout logic, and real-time intelligence, Ingrid turns delivery into a commercial lever that drives revenue, margin, and trust with every order.

+8%: increase in conversion for Adlibris
Case study
-10%: reduction in delivery costs for Adlibris
Case study
+11%: improvement of net margin for Kronans Apotek
Case study
+15%: increase in conversion for Elon
Case study
10M+: delivery costs dynamically calculated for Nordic Nest
Case study
+12%: increase in shipping profitability for Åhléns with Profit-Optimized Delivery
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The challenge

A disconnected checkout and delivery experience

What looks like a checkout problem is really a delivery problem in disguise. Shoppers see generic delivery options that don't reflect what's in their cart, where they're shipping, or what they actually need. They don't trust vague promises. So they leave. Behind the scenes, checkout and delivery data sit in separate silos, which means options can't adapt. Retailers absorb the cost in missed conversions and ongoing tech debt keeping two sides in sync.

The shift

From a disconnected journey to one unified checkout flow

One unified flow

Checkout and delivery now work as one, instead of separate systems competing for the shopper's attention.

Dynamic delivery options

Delivery options render where the buying decision happens, adapting to cart, location, and shopper in real-time.

Real-time times and pricing

AI-powered delivery times and carrier-optimized pricing replace flat options and generic estimates.

One data foundation

Checkout and delivery data sit in one place, so every decision draws on signals from both sides at once.

Zero tech debt

Ingrid runs natively inside your Kustom checkout. One integration, one onboarding, no extra build.

A data foundation that compounds in measurable results

Lift conversion, shipping revenue and margin from day one. Dynamic delivery options at checkout turn shipping into a commercial lever.

5-20%: increase in conversions by testing what delivery options shoppers prefer
Up to 82%: more shipping revenue from monetized delivery tiers
8-18%: higher AOV from differentiated delivery options and upsell logic, without losing conversion.
Up to 77%: Reduction of support request through real-time, branded tracking updates

FAQ

Frequently asked questions

Everything you need to know about embedding Ingrid's delivery intelligence into your Kustom checkout.

Does this require additional integration work on our side?

No. Ingrid runs natively inside Kustom's checkout through the new integration. There's no separate build or ongoing maintenance, just one stack and one onboarding.

How long does activation take?

With Kustom and Ingrid both activated, the integration setup is a joint onboarding — typically faster than running two separate integration projects. Specific timeline depends on the number of markets and the complexity of your delivery rules.

How does the shared data foundation work?

Checkout data from Kustom and delivery data from Ingrid flow together in real-time. That means every delivery decision can be based on signals from both sides at once, enabling dynamic delivery options, AI-powered delivery times, and cross-domain analytics.

Will this change our Kustom pricing or contract?

No. Your existing Kustom agreement and pricing stay the same. Ingrid is a separate platform with its own agreement, but the integration removes the operational overhead of running two systems separately.

Which markets does this work in?

The integration runs across all 170+ markets where Ingrid operates, with 350+ carrier integrations including PostNord, Bring, DHL, GLS, DPD, and more.

Do I need to make changes to my checkout UI?

No. The change is on the API side. Ingrid's delivery options render natively inside Kustom's existing checkout UI.

Ingrid x Kustom

Get started with a friction-free checkout

Delivery once lived at the edge of e-commerce strategy, but now defines profitability, conversion, and long-term customer trust. Ingrid is the delivery intelligence platform that helps retailers design, test and execute delivery strategy across the entire customer journey, from checkout to tracking, returns to exchanges.