---
title: Increase checkout conversion with delivery intelligence | Ingrid
description: Delivery is the most overlooked checkout lever. Ingrid helps retailers present the right options to every shopper — accurate promises, A/B testing, 350+ carriers. No dev work required.
---
[Ingrid](https://www.ingrid.com/)[Back to home page](https://www.ingrid.com/)
Ingrid checkout
# Turn delivery into a checkout conversion engine
70% of shoppers check delivery options before adding to cart, yet most retailers show every shopper the same standard options. Ingrid connects carrier data, performance and costs to your checkout in real time, so every shopper sees the right options, at the right price, with accurate delivery promises.
### Get in touch
## Join 250+ brands increase checkout conversion with Ingrid
HOW IT WORKS
## Delivery is your biggest untapped checkout lever
Unexpected costs and vague delivery promises are two of the top reasons shoppers abandon checkout. Most retailers know this, but fixing it means integrating multiple carriers, building testing logic, and maintaining complex rules across multiple markets. Ingrid removes that complexity. One intelligent platform that connects your checkout to 350+ carriers, personalizes delivery options per shopper, and lets you A/B test everything.
70%
of shoppers check delivery options before adding to cart
20%
higher checkout conversion from real-time delivery promises
82%
more shipping revenue from monetized delivery tiers
350+
carrier integrations connected out of the box, across 180+ countries
DELIVERY PROMISE in checkout
## The delivery promise that actually holds
Most retailers show a "1-3 business days" range at checkout because that's what their carrier API returns. It's vague, it's static, and it's one of the top reasons shoppers abandon before completing a purchase.
Ingrid approaches the delivery promise differently. It combines your warehouse cut-off times, real carrier performance data, and order-level logic so the date shown at checkout is the date that actually gets delivered.
The result: shoppers make faster purchase decisions, abandonment drops, and your delivery experience matches what you told them at the point of sale.
Ingrid Checkout
## Every feature your checkout needs to convert
### Personalized delivery options
Show the right carriers, methods, and prices based on shoppers' location, basket and preference.
### Real-time delivery promises
Replace vague ranges with accurate delivery dates built from actual carrier performance data.
### A/B testing & experimentation
Easily test delivery pricing, option ranking, free shipping thresholds, and more in the platform.
### PUDO & locker networks
Add pickup points and lockers across multiple countries without integrating each carrier individually.
### Delivery pricing & revenue
Monetize premium delivery tiers, set rules by basket and region to increase shipping revenue.
Ingrid checkout
## Explore Ingrid's checkout experience
Ingrid is a delivery experience platform that helps retailers execute delivery strategies across the customer journey. Retailers use Ingrid to increase shipping revenue by up to 82% while driving higher conversion and reducing costs. Ingrid brings delivery transparency to the product page, removing barriers to purchase and increasing conversion rates. Customers enter their postcode and immediately see which carriers deliver to their area, costs, and exact arrival times. Early delivery visibility drives 4% higher add-to-cart rates. When shoppers see real options with accurate dates and prices upfront, uncertainty disappears. Smart threshold messaging like "Only £2 away from free shipping" drives up to 18% lift in average order value by showing shoppers their progress toward free shipping. Smart address validation catches errors before they cause failed deliveries. Autocomplete suggestions reduce typos and ensure addresses match carrier requirements, saving costly redelivery fees. Ingrid automatically ranks delivery options based on location, past behavior, and availability, showing the most relevant choices first to speed up checkout. Built-in A/B testing continuously optimizes which options drive the highest conversion. Shoppers choose pickup locations on an interactive map that displays the closest points, walking distances, and operating hours. Personalized return windows and costs are displayed at checkout to build trust and reduce cart abandonment. Tracking starts immediately at order confirmation, giving shoppers visibility from the moment they buy. Real-time tracking stays in your branded experience, cutting "where is my order?" inquiries by up to 77%. Live tracking updates, accurate delivery times, and delivery confirmation remain within your branded experience throughout the post-purchase journey.
Nelly.com
## Nelly.com saves 1.6M SEK with smart shipping rules
Nelly.com analyzed over 300,000 invoiced shipments across two years to spot where costs were leaking. Using Ingrid's filter rules, they redirected shipments away from the most expensive locker sizes and ensured penalty-prone options only showed when dimensions were within limits.
[Read success story](https://www.ingrid.com/cases/nelly)
NA-KD
## NA-KD increases shipping revenue by 82%
NA-KD wanted to raise their free shipping threshold but had no way to know if it would hurt conversion. Using Ingrid's A/B testing tools, they ran a structured experiment across delivery options and pricing in checkout, collecting the data they needed to make a confident decision across their entire operation.
[Read success story](https://www.ingrid.com/cases/na-kd)
Get started
## Ready to make delivery your biggest conversion lever?
The retailers winning on checkout aren't guessing. They're testing, personalizing, and optimizing delivery with real-time data. What you can expect:
- A review of your current checkout delivery setup and where conversion is being lost.
- A walkthrough of Ingrid's delivery options, promise accuracy, and A/B testing tools.
- Get a tailored recommendation for increasing checkout conversion.
FAQ
## Frequently asked questions
What exactly is a delivery intelligence platform?
Most retailers manage delivery through a patchwork of carrier portals, checkout plugins, and tracking tools that don't talk to each other. A delivery intelligence platform replaces that fragmentation with a single system — one that connects checkout, transport, tracking, and returns, and uses real data to optimize every decision across the journey. The result is delivery that drives revenue and conversion, not just fulfilment.
We already have delivery options at checkout. What does Ingrid add?
Most checkout delivery setups are static: the same options shown to every shopper, priced the same way, with no testing and no personalization. Ingrid adds the intelligence layer: real-time carrier data, dynamic option display, pricing rules by basket and region, and experimentation. The result is a checkout that actively works to convert, not just display options.
How does Ingrid improve checkout conversion specifically?
Ingrid connects your checkout to real carrier data in real time, so instead of showing a generic range, every shopper sees an accurate, specific delivery date. Accurate promises reduce hesitation and abandonment.
On top of that, Ingrid lets you personalize which options are shown based on basket value, location, and segment, and A/B test everything to find the configuration that converts best for your brand.
Can we A/B test delivery options without involving our dev team?
Yes, that's one of Ingrid's core capabilities. You can run experiments on delivery option ranking, free shipping thresholds, promise copy, pricing, and carrier selection directly in the platform. Results feed back automatically so your team can make fast, data-driven decisions.
We integrate with many other commerce and marketing platforms. If you're already using another A/B testing tool, let us know and we can advice how it works in combination with Ingrid.
Which e-commerce platforms and tools does Ingrid integrate with?
Ingrid integrates with the major e-commerce platforms used by mid-to-large retailers — including Shopify, Centra, Salesforce Commerce Cloud, and more. On top of that, Ingrid connects with the tools already in your stack: order management systems, warehouse management systems, customer communication platforms and 350+ carriers globally.
[Explore our partners](https://partners.ingrid.com/tech)
What is a delivery promise and why does it matter at checkout?
A delivery promise is the specific delivery commitment shown to a shopper before they complete a purchase: the date or window they're buying against. Vague promises like "3–5 business days" create uncertainty that drives abandonment. Specific, accurate promises — "Delivered by Wednesday" — give shoppers the confidence to complete the purchase. Research consistently shows that accurate delivery promises at checkout are one of the highest-impact levers for conversion, particularly for time-sensitive purchases like gifts or occasion wear.
How does Ingrid generate accurate delivery promises rather than carrier ranges?
Ingrid calculates delivery promises by combining three inputs in real time: your warehouse cut-off times and dispatch logic, live carrier performance data from Ingrid's network of 350+ carrier integrations, and order-level rules you configure — by region, product type, shipping method, or customer segment. The result is a specific, accurate delivery date for each available option at checkout, not a generic range passed through from the carrier API.
What happens to our delivery promise during peak periods like Black Friday?
Peak season is where vague delivery promises cause the most damage — carrier capacity is constrained, performance varies by region, and shopper expectations are highest. Ingrid handles this automatically: as carrier performance data updates in real time, delivery promises at checkout adjust accordingly. You can also configure buffer rules for peak periods, extending promise windows by a day or setting fallback carrier options directly in the platform, without dev work.
[Ingrid](https://www.ingrid.com/)
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