Ingrid checkout

Turn delivery into a checkout conversion engine

70% of shoppers check delivery options before adding to cart, yet most retailers show every shopper the same standard options. Ingrid connects carrier data, performance and costs to your checkout in real time, so every shopper sees the right options, at the right price, with accurate delivery promises. 

Get in touch

Join 250+ brands increase checkout conversion with Ingrid

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Nudie Jeans
Paul Smith
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ME+EM
Nordic Nest
Axel Arigato

HOW IT WORKS

Delivery is your biggest untapped checkout lever

Unexpected costs and vague delivery promises are two of the top reasons shoppers abandon checkout. Most retailers know this, but fixing it means integrating multiple carriers, building testing logic, and maintaining complex rules across multiple markets. Ingrid removes that complexity. One intelligent platform that connects your checkout to 350+ carriers, personalizes delivery options per shopper, and lets you A/B test everything.

70%

of shoppers check delivery options before adding to cart

20%

higher checkout conversion from real-time delivery promises

82%

more shipping revenue from monetized delivery tiers

350+

carrier integrations connected out of the box, across 180+ countries

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DELIVERY PROMISE in checkout

The delivery promise that actually holds

Most retailers show a "1-3 business days" range at checkout because that's what their carrier API returns. It's vague, it's static, and it's one of the top reasons shoppers abandon before completing a purchase.

Ingrid approaches the delivery promise differently. It combines your warehouse cut-off times, real carrier performance data, and order-level logic so the date shown at checkout is the date that actually gets delivered. 

The result: shoppers make faster purchase decisions, abandonment drops, and your delivery experience matches what you told them at the point of sale.

Ingrid Checkout

Every feature your checkout needs to convert

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Personalized delivery options

Show the right carriers, methods, and prices based on shoppers' location, basket and preference.

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Real-time delivery promises

Replace vague ranges with accurate delivery dates built from actual carrier performance data.

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A/B testing & experimentation

Easily test delivery pricing, option ranking, free shipping thresholds, and more in the platform.

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PUDO & locker networks

Add pickup points and lockers across multiple countries without integrating each carrier individually.

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Delivery pricing & revenue

Monetize premium delivery tiers, set rules by basket and region to increase shipping revenue.

Ingrid checkout

Explore Ingrid's checkout experience

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Nelly.com

Nelly.com saves 1.6M SEK with smart shipping rules

Nelly.com analyzed over 300,000 invoiced shipments across two years to spot where costs were leaking. Using Ingrid's filter rules, they redirected shipments away from the most expensive locker sizes and ensured penalty-prone options only showed when dimensions were within limits.

NA-KD case study

NA-KD

NA-KD increases shipping revenue by 82%

NA-KD wanted to raise their free shipping threshold but had no way to know if it would hurt conversion. Using Ingrid's A/B testing tools, they ran a structured experiment across delivery options and pricing in checkout, collecting the data they needed to make a confident decision across their entire operation.
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Get started

Ready to make delivery your biggest conversion lever?

The retailers winning on checkout aren't guessing. They're testing, personalizing, and optimizing delivery with real-time data.  What you can expect:

  • A review of your current checkout delivery setup and where conversion is being lost.
  • A walkthrough of Ingrid's delivery options, promise accuracy, and A/B testing tools.
  • Get a tailored recommendation for increasing checkout conversion.

FAQ

Frequently asked questions

What exactly is a delivery intelligence platform?

Most retailers manage delivery through a patchwork of carrier portals, checkout plugins, and tracking tools that don't talk to each other. A delivery intelligence platform replaces that fragmentation with a single system — one that connects checkout, transport, tracking, and returns, and uses real data to optimize every decision across the journey. The result is delivery that drives revenue and conversion, not just fulfilment.

We already have delivery options at checkout. What does Ingrid add?

Most checkout delivery setups are static: the same options shown to every shopper, priced the same way, with no testing and no personalization. Ingrid adds the intelligence layer: real-time carrier data, dynamic option display, pricing rules by basket and region, and experimentation. The result is a checkout that actively works to convert, not just display options.

How does Ingrid improve checkout conversion specifically?

Ingrid connects your checkout to real carrier data in real time, so instead of showing a generic range, every shopper sees an accurate, specific delivery date. Accurate promises reduce hesitation and abandonment.

On top of that, Ingrid lets you personalize which options are shown based on basket value, location, and segment, and A/B test everything to find the configuration that converts best for your brand. 

Can we A/B test delivery options without involving our dev team?

Yes, that's one of Ingrid's core capabilities. You can run experiments on delivery option ranking, free shipping thresholds, promise copy, pricing, and carrier selection directly in the platform. Results feed back automatically so your team can make fast, data-driven decisions. 

We integrate with many other commerce and marketing platforms. If you're already using another A/B testing tool, let us know and we can advice how it works in combination with Ingrid.

Which e-commerce platforms and tools does Ingrid integrate with?

Ingrid integrates with the major e-commerce platforms used by mid-to-large retailers — including Shopify, Centra, Salesforce Commerce Cloud, and more. On top of that, Ingrid connects with the tools already in your stack: order management systems, warehouse management systems, customer communication platforms and 350+ carriers globally. 

What is a delivery promise and why does it matter at checkout?

A delivery promise is the specific delivery commitment shown to a shopper before they complete a purchase: the date or window they're buying against. Vague promises like "3–5 business days" create uncertainty that drives abandonment. Specific, accurate promises — "Delivered by Wednesday" — give shoppers the confidence to complete the purchase. Research consistently shows that accurate delivery promises at checkout are one of the highest-impact levers for conversion, particularly for time-sensitive purchases like gifts or occasion wear.

How does Ingrid generate accurate delivery promises rather than carrier ranges?

Ingrid calculates delivery promises by combining three inputs in real time: your warehouse cut-off times and dispatch logic, live carrier performance data from Ingrid's network of 350+ carrier integrations, and order-level rules you configure — by region, product type, shipping method, or customer segment. The result is a specific, accurate delivery date for each available option at checkout, not a generic range passed through from the carrier API. 

What happens to our delivery promise during peak periods like Black Friday?

Peak season is where vague delivery promises cause the most damage — carrier capacity is constrained, performance varies by region, and shopper expectations are highest. Ingrid handles this automatically: as carrier performance data updates in real time, delivery promises at checkout adjust accordingly. You can also configure buffer rules for peak periods, extending promise windows by a day or setting fallback carrier options directly in the platform, without dev work.