Black Friday 2025 Recap is out

Data benchmarks from 250+ retailers, 180+ markets, and millions of delivery checkout orders. Order performance, delivery preferences, and peak season delivery promise. Market insights from the UK, Denmark, Norway, and the Netherlands. Instant access, no signup forms.

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Fresh data insights directly in your feed

Check exclusive, real-time Back Week 2024 order performance, delivery data, and industry benchmarks across our platform and beyond.

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Reports, insights, success stories, and more

BFCM 2025 Guide: what Black Friday winners are doing differently in 2025?

Get top advice to help you prepare across tech, service, delivery, and customer retention

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10 ways to keep online delivery promise during peak season

Learn why why e-commerce delivery promises matter during BFCM.

Infographic: 7 optimizations to maximize BFCM results

Protect margins and improve customer experience across the entire journey.

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These e-commerce brands aren't into Black Friday as we know it

Some choose to boycott it, others give back to the planet and those in need.

How Paul Smith saw a 28% revenue growth on Black Friday 2024

Learn how you can capture missed online sales using your brick-and-mortar stock.

How to optimize your digital CX for holiday shopping 2025

Peak season exposes cracks in your systems and makes or breaks customer experience.

Piotr Zaleski, Chief Product Officer and Co-founder of Ingrid

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