Retail delivery strategy for the holiday rush

When conversion dips, few teams ever test whether shipping, not discounting, was the real block.

Store racks may carry what the warehouse ran out of. Without a way to tap into it, the order gets lost.

One carrier absorbs the surge until it can't, and delays spill into support and lost customers.

Homepage delay banners don't reach shoppers in the post-purchase experience.

Orders come back too late to resell before Christmas, making January the most expensive month.

Checkout, tracking, transport and returns live in separate tools that don't share data and don't communicate.